Personal Information We Collect
When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. Additionally, when you browse the Website, we collect information about the individual web pages or products you view, which websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as "Device Information".
We collect device information using the following technologies:
- Cookies" are data files stored on your device or computer, often containing an anonymous unique identifier.
- Log files" track actions on the website and collect data such as your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.
- "Web beacons", "tags" and "pixels" are electronic files that record information about how you surf the website.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information".
How do we use your personal information?
We generally use the Order Information we collect to fulfill the orders you place through the Site (including processing your payment information, arranging for shipping, and sending you invoices and/or order confirmations). In addition, we use this order information to:
- to communicate with you;
- to screen our orders for potential risk or fraud; and
- when it is in line with the preferences you have shared, to provide you with information or advertising about our products or services.
We use the collected device data to detect potential risks and fraud (in particular your IP address) and more generally to improve and optimize our website (e.g. by generating analytics about how our customers browse and interact with the website and to evaluate the success of our marketing and advertising campaigns).
Disclosure of your personal information
We share your personal information with third parties who help us use your personal information as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we think may be of interest to you.
Please note that we do not change our website's data collection and use practices when we see a "Do Not Track" signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact information below.
Additionally, if you are a European resident, please note that we process your information in order to fulfill contracts we have with you (e.g. when you place an order through the Website) or to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including Canada and the United States.
retention of data
If you place an order through the Site, we will retain your order information for our records until you ask us to provide that information